A massive influx of tourists is anticipated in Rome and its surrounding province during the Easter holidays. Arrivals at hotels and other accommodation facilities are expected to increase by nearly 7% compared to the 2023 figures, as estimated by the Bilateral Tourism Board in a report sent to the Rome City Council’s Department of Tourism and Major Events, led by Alessandro Onorato.
The Data
In detail, total arrivals in the capital for the Easter 2024 period are currently estimated at 461,500 (+6.78% compared to 2023), with estimated presences at 1,130,600 units (+4.96%). In Roman hotels, estimated arrivals are 295,200 units, with a growth of +3.04%, while presences are 693,400 units, with a modest growth of +1.05%. In complementary establishments, estimated arrivals are 166,300 units, with a growth of +14.14%, while presences are 437,200 units, with +11.82%. In the Metropolitan City area as a whole, total arrivals are estimated at 551,600 units, with a growth of +6.98%; presences are at 1,321,750 units, with +5.11%. In the provincial hotels, estimated arrivals are 344,100 units, with a growth of +3.18%, and presences are 793,700 units, with +0.70%. Finally, in complementary establishments, estimated arrivals are 207,500 units, with +13.95%, and presences are 528,050 units, with +12.52%.
Onorato: “Forecasts Exceed All Expectations”
“The tourism estimates for Rome at Easter even surpass the excellent projections we made public in recent days,” comments Alessandro Onorato, Rome’s Councillor for Tourism and Major Events. “We are well above the 2023 figures, which was an absolute record year,” adds Onorato. “This indicates that the growth is not episodic but structural. It is the result of the work we have done and will continue to do by bringing major events to the city: concerts, sports events, art, and fashion. We aim to offer a more modern image of Rome, to revitalize the city, and to attract tourists from all over the world. The main indicators confirm that growth will continue in 2024, 2025, and 2026, provided that the city remains as attractive as it has been in these past two years,” concludes Onorato.
